Social media, the Internet in general, is almost unbearable during the so called “Pride month,” where the western world parades its predilection toward the sexually absurd in a modern exercise of the old French revolutionary spirit: épater le bourgeois. The Revolution which now dominates the social mood does not tolerate anything from dissent to disinterest— all must participate, all must pay tribute, all must turn attention in reverence to those selected as recipients of adoration and celebration.

Even the corporate branding and marketing teams understand the social consequences of giving the appearance of neutrality as the mania sweeps through the land. Conformity and subordination characterize the general response to the mob’s expectations.

To operate otherwise, even to carry on without partaking in the madness, is to adorn the label of Hateful One— a terrible and vicious social sin in the age of Love.

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